Last Monday Alberta Cross released their incredible debut LP, ‘Broken Side of Time’ and, with it, were the first band ever to use ‘Augmented Reality’ technology within their album artwork.

Lead vocalist Petter Stakee commented

“The album is pretty haunting in itself, we wanted the videos to show it and put that across” Stakee continues “Brantely and I talked about ideas to match the video with the music so he went to Salt On Sea in California, which looks like a ghost town that’s been blown up by a nuclear bomb to shoot the videos. It was on old posh Hollywood star’s getaway, they all bought houses there, and one night the whole place sunk into the sand because of a chemical reaction… Some of the old shit like old cars, houses, broken vinyl records are still there, half buried”

The content of each marker/code will be changed regularly and Alberta Cross will be uploading special videos, competitions and other content throughout the year, which will only be available to those who own the album artwork.
‘Broken Side of Time’ was released last Monday through Ark Recordings and

New York artist Tara Donovan creates art from rolls of tape, pieces of pencil, Styrofoam cups, paper plates, napkins. Her sculptural works evoke thoughts of nature. A perfect example is the ‘Untitled’ cloud formation she created in 2003 from Styrofoam cups and glue.

This September, the first monograph of her work was published by visual book press, Monacelli Press [now owned by Random House].

Did You Know 4.0?” has now been created for the Economist’s Media Convergence forum in October:

The original ‘Shift Happens‘ presentation by Karl Fisch, Scott McLeod, and Jeff Brenman was turned into a video and uploaded to YouTube in June 2007. The video was then remixed and became a serious YouTube hit called ‘Did You Know?‘ and attracted over 6.5m views.

Created by my lovely colleagues and creative companions, Gap’s 1969 campaign site – to celebrate the heritage of Gap – taps into Gap’s authenticity, their rich back story and communicates Gap’s love for denim. Beautifully executed and developed by the also super talented technical team.