Archive for June, 2009
Intel’s latest campaign celebrates Geek’dom and Tech’head culture. This appeals to me – I take pride in being a geek – and although the wider audience may not immediately recognise the achievements of the ‘rock star’ engineers – and OK, the ‘rock star’ comparison is tired, and actually, are ‘rock stars’ cool anymore? – the overall treatment focuses on the Intel folks’ talent; their pride and their immersion in what they do - this is communicated to everyone. |
Elegant motion detection from the Natal development team. This is clearly a controlled – or pre-rolling – promotional piece, but judging by the responses from E3 crowds – as crowds watch live demonstrations of the basic motion capture function – this project is moving closer to a full implementation. I’m really not evangalising about the big-evil-Microsoft, contrary to the recent amount of related posts…
|
