Users will appreciate the iPhone 4’s gyroscopes new sense of control because it’s the closest thing you get to augmented reality without the extra hardware involved. What makes this so special is the nearly 1:1 motion control displayed by the software.

The game demonstrated here in itself isn’t all that complicated –aim and shoot targets accurately – but the limitless possibilities this gyroscope-developer symbiosis presents are mind boggling. Soon we could see apps like Layar, GPS aided information or car and flight simulators in a whole new way, literally.

Nokia Ovi Maps have created an impressive interactive installation. Nokia & Seeper combined a high powered projection installation with dynamic face tracking, custom optical flow and a bespoke motion application called Chess.

Steve Jobs has openly criticised Adobe Flash in his highly critical and public post on the Apple.com site. This is a must read. You can read it here.

Tablet mock-ups: Glen Murphy/Google

Rummaging’n foraging in my folk’s attic for retro Polaroid glory.

Wired magazine have fascinating video clips from the 2010 CES [consumer electronics show]  of a superb working example of the evolving 3D printing technology. The basic 3D-printer shown – MakerBot’s Cupcake CNC – is priced at the low $750.00.

Adidas has launched a range of men’s trainers in the US that transform into a branded virtual world held in front of a computers web-cam.

The five different trainers will enable Adidas to introduce three games developed by game developer xForm into the virtual neighborhood. The games will include a skateboard game, where the trainer acts as the controller to navigate the virtual city’s alleys, along with a Star Wars themed game and music based game.

Did You Know 4.0?” has now been created for the Economist’s Media Convergence forum in October:

The original ‘Shift Happens‘ presentation by Karl Fisch, Scott McLeod, and Jeff Brenman was turned into a video and uploaded to YouTube in June 2007. The video was then remixed and became a serious YouTube hit called ‘Did You Know?‘ and attracted over 6.5m views.