UNIQLO LUCKY SWITCH from HN on Vimeo.

Adidas has launched a range of men’s trainers in the US that transform into a branded virtual world held in front of a computers web-cam.

The five different trainers will enable Adidas to introduce three games developed by game developer xForm into the virtual neighborhood. The games will include a skateboard game, where the trainer acts as the controller to navigate the virtual city’s alleys, along with a Star Wars themed game and music based game.

Robert Kirby, the musical arranger best known for his work with Nick Drake has died. His arrangements and plush sound scapes complemented Nick Drake’s beautiful and often elaborate songs.

Robert Bruce Kirby, musical arranger and orchestrator, born 16 April 1948; died 3 October 2009.

Did You Know 4.0?” has now been created for the Economist’s Media Convergence forum in October:

The original ‘Shift Happens‘ presentation by Karl Fisch, Scott McLeod, and Jeff Brenman was turned into a video and uploaded to YouTube in June 2007. The video was then remixed and became a serious YouTube hit called ‘Did You Know?‘ and attracted over 6.5m views.

Created by my lovely colleagues and creative companions, Gap’s 1969 campaign site – to celebrate the heritage of Gap – taps into Gap’s authenticity, their rich back story and communicates Gap’s love for denim. Beautifully executed and developed by the also super talented technical team.

Fat Princess: The beautifully art directed multi-player game from Santa Monica’s Titan Studios sparked a flair of controversy when it was announced. Cake retention? Nevertheless, Sony has finally released the game here in the UK. Fat Princess is priced at £11.99 on the PSN.

The premise of the game is ludicrously simple. The curvaceous royalty in question is the “flag” in a an elaborate take on the ‘Capture the Flag’ game mechanic.

Fat Princess is beautifully presented in a fairy tale style. Level designs are elaborate and detailed and the character design –with quirky upgrades and power hats– are beautifully rendered.

Intel’s latest campaign celebrates Geek’dom and Tech’head culture. This appeals to me – I take pride in being a geek – and although the wider audience may not immediately recognise the achievements of the ‘rock star’ engineers – and OK, the ‘rock star’ comparison is tired, and actually, are ‘rock stars’ cool anymore?  –  the overall treatment focuses on the Intel folks’ talent; their pride and their immersion in what they do -  this is communicated to everyone.